It's easy to start in India but very difficult to scale in India.

This 3.5hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond.

We have the most requested podcast guest Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digitalfirst" for his business expansion, and Ananth, who decoded ecommerce and marketplaces first.

They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building.

It will be a crash course for anyone who wants to take his/her brand from 0 to 1.

If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds.

➡Apply here: https://tally.so/r/mBp7LN


#NikhilKamath: Cofounder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram   / nikhilkamathcio  
Facebook   / nikhilkamathcio  
Linkedin   / nikhilkamathcio  
Koo https://www.kooapp.com/profile/Nikhil...


#KishoreBiyani: Founder of Future Group (https://www.futuregroup.in/)


#AnanthNarayanan: Founder of Mensa Brands

Follow Ananth here:
Twitter   / anarayanan24  
Instagram   / narayanan.ananth  
Linkedin   / ananthnarayanan1  


#RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast

Follow Raj here:
Twitter   / rajshamani  
Instagram   / rajshamani  
Facebook   / shamaniraj  
Linkedin   / rajshamani  
Raj’s Youtube Channel    / @rajshamani  


Timestamps

00:00 Intro

02:06 Ananth’s Exploratory Career

04:23 How Ananth became Myntra’s CEO

07:19 Ananth’s Entry into Pharmacy

09:18 Ananth's Ecommerce Comeback

13:16 Mensa Brands: What Is It?

19:45 Unveiling Raj's "Business Side"

21:23 Raj on Fundraising for House of X

22:44 China's LiveStreaming: A Rising Trend

23:38 How Raj Scaled His Family Business

27:47 Raj's EyeOpening Customer Observations

29:50 Why do Customers Upgrade?

31:30 Using Data for Product Development

33:53 Raj Reveals Some Old Marketing Tricks

35:52 Raj Explains Customer Conversion

38:35 Why Raj left the Family Business for Mumbai

42:11 Raj’s Content Formula for 400M views

43:30 How to get Viral on Social Media

46:42 Kishore’s DataDriven Insights on Consumption

50:25 Emerging Consumption Trends: Where is the Opportunity?

52:33 India's Consumption Demographic: A Breakdown

01:03:16 Tricks Luxury Brands Are Using

01:08:51 BNPL & Integration

01:10:28 Quiet Luxury & Signaling: The Correlation

01:16:37 Content & Community : Present & Future

01:24:42 Scaling from 0 to 20 Crores: Ananth & Kishore's Clash

01:30:19 Western Influence & Brand Names

01:35:14 Hacks for Branding, Growth Hacking & Ecommerce

01:50:36 Role of Keywords & Performance Marketing

01:52:42 Navigating Category Selection

01:55:07 Art of Storytelling in Brand Names

01:59:49 Does High Price Indicate Better Quality?

02:02:20 Longevity: The Key to Brand Building

02:04:28 Unlocking the Beauty Industry: How to Get In?

02:10:09 MicroNiche Strategy: Be a Shark in a Pond

02:14:18 Kishore's Unexpected Industry Picks

02:16:44 SKU Count Decision in Fashion

02:20:21 AI & Machine Learning: Transforming Online Shopping

02:25:47 Reviews & Fake Returns: Part of Ecommerce

02:29:22 Creator & Celebrity Brands: What Lies Ahead?

02:35:59 Addition vs. Replacement: Category Selection

02:38:10 What Brands do Raj use?

02:40:05 Panelists’ take on Virtue Signaling

02:44:44 Opportunity for an Indian Luxury Brand

02:48:05 Choosing the Perfect Celebrity or Influencer

02:59:30 Kishore on his Daughter’s Ventures

03:01:08 Role of Offline in 100+ Crores Sales

03:02:58 Decoding Platforms: Valuation & Business Models

03:04:13 Will ONDC disrupt Platforms?

03:06:44 Panelists Choose Thriving Sectors!

03:08:53 Why Nikhil loves Lululemon

03:11:41 Brands with Stories Do Better!

03:12:27 Untapped Men Makeup Market

03:14:51 Immense Rise of MicroInfluencer Ecosystem

03:16:55 Everyone Reveals Their Biggest Failure!

03:20:15 Special Announcement: Apply Below!

03:23:10 Time for some Bloopers!

03:23:59 Outro


#branding #marketing #startups #enterpreneur #entrepreneurship #business #fashion #home #lifestyle #consumerbrands #performancemarketing #growthhacking #bigbazaar #central #mensa #figuringout #D2C #ecommerce #Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisPodcast