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INTRODUCTION:
Today on Indian business podcast we have the biggest business guest — Mr. Jayen Mehta, the Managing Director of Amul, India’s largest FMCG brand and a global dairy giant. From running a ₹80,000 crore empire to revolutionising the lives of millions of farmers, Jayen Mehta is here to unveil the secrets behind Amul’s iconic success.
This episode is a mustwatch if you're an aspiring entrepreneur or simply curious about business growth!
Share your thoughts in the comments below!

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Timestamps :
00:00 Trailer
A sneak peek into the secrets behind Amul’s incredible success!
03:35 Introduction
Meet Jayen Mehta, MD of Amul, and uncover what makes this iconic brand tick.
05:58 Amul’s Cooperative Revolution
How Amul’s unique business model empowers millions of farmers.
07:07 The Origin Story of Amul
From a small cooperative to India’s largest FMCG brand.
09:14 Cracking Amul’s Supply Chain
Understanding the backbone of Amul’s operations.
17:23 The Four Highways of Distribution
How Amul ensures its products reach every corner of India.
19:53 Optimizing Supply Chains
Strategies that make Amul efficient and costeffective.
22:41 Turning Milk into White Gold
Amul’s approach to value addition in the dairy industry.
29:21 India’s Untapped Protein Market
Exploring the potential of protein in Indian diets.
32:41 The Rise of Protein Consumption
How Amul is capitalizing on the protein revolution.
34:43 Why Protein is Sold Online Only
The logic behind Amul’s unique sales strategy.
36:25 Amul’s DirecttoConsumer (D2C) Model
How Amul is innovating in the digital retail space.
39:40 Margins in Milk Products
A look at the profitability of various dairy products.
43:03 Amul’s Protein Revolution
Why Amul is leading the charge in protein innovation.
49:25 Leading the Revolution
Why Amul stays ahead while others struggle in the protein market.
50:40 The Cost of an Amul Franchise
Breaking down the investment needed to open an Amul franchise.
55:20 Helping Franchise Owners
Does Amul assist in finding the right location?
56:15 Opening an Amul Parlor
What it takes to start a 150200 sq ft Amul outlet.
1:00:40 Amul Store vs. Amul Parlor
Understanding the difference between these two retail formats.
1:01:54 FDI in Retail: A Threat to Businesses?
Jayen Mehta’s perspective on foreign direct investment.
1:07:58 Franchise Margins
What profits can franchise owners expect?
1:08:50 Why Amul Will Never Go Public
The logic behind staying away from IPOs.
1:13:55 Amul's Marketing Strategy
How Amul spends only 1% on advertising yet dominates the market.
1:14:30 Amul’s Unique Communication Strategy
What makes their messaging stand out?
1:16:00 Creating a Buzz with Just 98 Hoardings
How Amul gets noticed across the country.
1:18:37 Consistency in Marketing
Why Amul’s regular communication is key to its brand strength.
1:20:21 The Iconic Amul Butter Girl
The story behind one of India’s most loved ad campaigns.
1:30:37 Solving Market Access Issues
How NCEL is addressing challenges faced by farmers.
1:33:13 NCEL’s Achievements
The impact of India’s MultiState Cooperative movement.
1:35:08 Wrapping Up the Segment
Key takeaways from NCEL’s role in Indian agriculture.
1:36:27 Podcast Summary
The most important lessons from this insightful conversation.




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