The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger.

The Knowledge at Wharton podcast features interviews with Wharton faculty and industry leaders about the business landscape and the impact of their work. Conversations range from the latest research and books by faculty authors, to Leading Diversity at Work with professor Stephanie Creary.

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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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