Hagoromo has been described as "the RollsRoyce" of chalk." The formerly Japanese, now Korean brand's chalk is known for its smooth consistency, vibrancy, and being nearly dustfree. But the brand almost disappeared in 2015, which sent its loyal fans into a frenzy, buying up lifetime supplies before the factory shut down. Luckily, Shin Hyeongseok, a Korean schoolteacher and former seller of Hagoromo chalk, formed a relationship with the company's president, Watanabe Takayasu, and decided to take over. The transition wasn't easy, but Hyeongseok's dedication to Takayasu's original formulas and methodology kept the brand alive. But is that enough to ensure its future? We visited Sejongmall, where Hagoromo chalk is made, to find out.

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Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider