The directtoconsumer boom is coming to an end.

A once bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those directtoconsumer companies still don't have a clear path to profitability.

Many of these socalled DTC darlings are being forced to reevaluate their business model to survive a shifting consumer landscape.

Watch the video above to find out what happened to the DTC darlings of the 2010s and how the directtoconsumer cohort is pivoting in the new decade.

Chapters:
0:002:24 Intro
2:247:48 Misadventure Capitalism
7:4911:23 The ad squeeze
11:2314:59 A vision for the future
14:58 An exit strategy

Producer: Devan Burris
Editor: Kevin Heinz
Animation: Christina Locopo and Jason Reginato
Supervising Producer: Jeff Morganteen
Camera: Gerry Miller and Mark Aster
Additional footage: Getty

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