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Dr. Mike Evans is founder of the Health Design Lab at the Li Ka Shing Knowledge Institute, an Associate Professor of Family Medicine and Public Health at the University of Toronto, and a staff physician at St. Michael's Hospital.

This video was made possible by the Canadaptt Project (The Canadian Action Network for the Advancement, Dissemination and Adoption of Practiceinformed Tobacco Treatment), Prinicpal Investigator Dr. peter Selby. Canadaptt was funded by Health Canada, Tobacco Control Programme. The views do not necessarily reflect those of Health Canada.

Written and Narrated by Dr. Mike Evans
Executive Producer, Dr. Mike Evans
Illustrations by Liisa Sorsa
Produced, Directed, and Photographed by Nick De Pencier
Editor, David Schmidt
Story/Graphic Facilitator, Disa Kauk
Whiteboard Construction, James Vanderkleyn
Production Assistant, Chris Niesing
Script Consultant, Hilary Cousins

©2012 Michael Evans and Mercury Films Inc.