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Welcome to GenZ's world of showoff culture, where the desire to flaunt luxury items like iPhones, sneakers, and concert tickets has taken centre stage. A viral video of a boy from a small town in Uttar Pradesh going on a hunger strike for an iPhone reflects a broader trend: even in smaller cities, people crave status symbols. In 2023, 90 lakh iPhones were sold in India, with 60% of sales coming from Tier2 and Tier3 cities. But what is the psychology behind this? Why are so many GenZs now caught in a cycle of spending beyond their means? That is what we shall understand in this video.

Sources:
https://docs.google.com/document/d/1L...

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✍Research:
Mohit Priyadarshi:   / mohitprior  
Zaira Khan:   / zairakhan7435a9189  
Nidheesh Manipal:   / nidheeshmanipal  
Antara:   / that_musical_note  

✂Editing:
Yash Vyas:  / yashvyas24  
CharanTej:   / mograph.charantej  
Utpal Singh Jadon:   / utpalsinghjadon  
Aditya Chowdhury :   / infjt_me  
Shreyas Jahagirdar:   / shreyasnvids  

Thumbnail :
Aanchal Verma:   / aanchal_creates  

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