Get the Calm Marketing guide + workbook here: https://www.louisestigell.com/product...

Want some personalized feedback and advice on your creative business? Try my Creative Business Audit: https://www.louisestigell.com/service...

I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: https://www.louisestigell.com/subscribe


TIME STAMPS

00:01 Intro
01:22 Important disclaimer
02:20 Why social media sucks for marketing (especially for creatives)
08:40 Why you need to know your ideal customer (and how to do that)
12:50 How to reverseengineering your marketing to lead your ideal customers to you
19:25 The infrastructure a (sustainable) creative business needs
24:02 How to actually grow your audience (without social media)
30:04 How to not get overwhelmed or burn out from your marketing
31:39 What my current marketing strategy looks like


ABOUT

Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multipassionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.


LEARN WITH ME

Pencil Sketching for Beginner Artists A simple, stressfree roadmap to radically improve your sketching skills. In weeks, not years: https://www.louisestigell.com/pencil...

Portrait Drawing for Beginners
Learn how to draw any face you want, quickly, accurately, and in your own style: https://www.louisestigell.com/portrai...

Watercolor For Absolute Beginners Learn the basics of watercolor in a playful, relaxing, and nonintimidating way: https://www.louisestigell.com/waterco...

Watercolor Birds Learn all of my tips and tricks for painting birds in watercolor: https://www.louisestigell.com/waterco...


SHOP MY ART

Fine art prints: https://www.louisestigell.com/shop/fi...
Canvas prints: https://www.louisestigell.com/shop/ca...
Originals: https://www.louisestigell.com/portfolio


MUSIC

All music is from Epidemic Sound.