While most B2B videos are less than 2 minutes, there is a case to be made for longform videos. But when should you choose between using shortform vs longform? It’s all about knowing what stage of the buyer’s journey your target viewer is in. Topofthefunnel assets are typically for capturing attention and interest these should start at 60 to 90 seconds. MiddleFunnel videos are used once you have your audience’s interest and engagement these are typically tutorial or educational assets ranging from 3 to 10 minutes. Longform video gives companies the opportunity to share more of their mission. In this longform video, our clienttargeted midfunnel prospects with a tour of their corporate vision combined with an indepth discussion of the value proposition for their services.


Let Compel Media be a part of your Go To Market strategy by producing a longform video asset for your company.