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Tune in to this enlightening podcast episode as Raj Shamani hosts Mohit Sadaani, Cofounder of The Moms Co., and unravels the secrets of building a successful business.
Mohit, a prodigy who has worked with reputed companies like McKinsey & Snapdeal in the past, went on to launch his startup of The Mom Co. when he & his wife faced problems fetching the right products for their kids and realised the gap in the Indian market.

The conversation kicks off with a fundamental question: How can a business thrive and stand out in today's competitive market? Mohit shares a powerful perspective on moving beyond merely selling products to crafting unique experiences for customers. He highlights how businesses are not just about transactions; they are about creating memorable encounters.Raj and Mohit delve into the importance of differentiation and growth strategies. Mohit emphasises the significance of understanding that you're not selling a product; you're selling an experience. Drawing from examples like Nike, he illustrates how building a brand around customer experience can lead to remarkable success.

The conversation turns towards the competitive landscape and the inevitability of imitation in business. Mohit shares his views on staying true to your mission and being faster and more accessible to customers as key strategies. He advises against becoming too enamoured with problems or solutions. Raj and Mohit discuss global business dynamics and how trends often repeat worldwide. Snapdeal's rise and fall and Amazon's customercentric approach come under scrutiny, revealing the complexities of the Indian market. Mohit provides valuable insights into the intricacies of India's market dynamics.

They wrap up the discussion with insights into consumer and traditional brands, the importance of cultural relevance in India, and the challenges and opportunities in the personal wellness industry. The episode concludes with Mohit sharing the top three skills every entrepreneur and founder should possess. Make sure you watch this podcast till the end!


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Timestamps:

00:00 Introduction
2:24 Journey of The Moms Co.
7:05 Why is operating in the niche market better?
10:32 How to survive against the big giants?
15:36 The story of Rocket Internet
17:23 Shocking social Commerce in China
18:45 How to make your metoo product win in India?
24:17 Why Snapdeal tanked in India?
26:36 Why Hyundai succeeded in India?
28:49 Why did Amazon succeed in India?
33:42 Will Zepto beat Dmart?
37:04 Favourite consumer brands in India?
41:46 How Darshan Patel has cracked India's pulse?
43:36 What works in India?
48:28 3 Things a founder should have
50:12 Who made Apple Successful?
53:22 What works in Corporates that doesn't work in Startups?
56:45 Conclusion



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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EFS 1855mm f/3.55.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL



About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.