On September 25, 1924, the General Motors Proving Ground (GMPG) opened in Milford, MI. It was the world’s first dedicated automotive testing facility. This massive facility consisted of two buildings and 5.5 miles of test roads on 1,125 undeveloped acres about 40 miles west of Detroit. GMPG was the masterpiece of General Motors’ president and chairman, Alfred P. Sloan. He was an MIT electrical engineering graduate and fully understood the value of product testing. With this in mind, he saw the need for a dedicated place to do this type of testing, rather than testing on public roads, which was the industry standard in those days.

This 1929 promotional and educational dealer based film shows just how Chevrolet was being tested as well as other completive models like Ford and Chrysler.

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