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Los Angeles is one of the most competitive markets in the world as home to over 7,500 restaurants and 4,000 street vendors. When measured by volume, the city is second only to NYC. But of the many concepts and cuisines within the LA restaurant scene, Mexican is the most competitive. On every corner, in every neighborhood you’ll see a taqueria or a truck or a stand.

The LA taco scene is unlike any market in the world where despite the saturation and overwhelming supply the competition is always increasing, demand never wanes, and concentration of alternatives means that no business can really corner the market. The only way to compete is through innovation or territory.

In this Modern MBA exclusive, we’re going on the ground to see this market from the perspective of 3 owners who have each carved out their own niche with 3 different strategies. One is a humble family man who serves his neighborhood, one is a serial businessman looking to upset the status quo, and one is a 2sister team whose ambition have fueled their 17yearlong territorial conquest from one stand to one of LA’s biggest taco empires.

LOS GATOS TACOS (Jorge)
https://losgatostacosca.com/
  / tacogatoscarb  
5177 W Pico Blvd, Los Angeles, CA 90019

MIDEAST TACOS (Aram & Armin)
https://mideasttacos.com/
  / mideasttacos  
3536 Sunset Blvd, Los Angeles, CA 90026

TACOS LA GUERA (Rosio)
1602 N Soto St, Los Angeles, CA 90033
  / tacoslaguerala  

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0:00 Peak Saturation
4:05 Neighborhood Icon
13:29 Fusion Perfectionism
26:13 Ruthless Empire

This YouTube video was conducted on behalf of Above Food Ingredients Inc (NASDAQ: ABVE) and was funded by Outside The Box Capital Inc. and/or affiliates after Modern MBA was engaged by Outside The Box Capital Inc. to advertise for Above Food Ingredients Inc (NASDAQ: ABVE).

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