In 2006, the wives and girlfriends of the England squad became household names after their press coverage during the world cup. Victoria Beckham, Cheryl Cole & Coleen Rooney are some of the most recognisable faces in British pop culture, and today i'm exploring how it all happened, why the lifestyle fell off, and if we might be seeing it comeback!

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Timestamps:
00:00 intro
02:58 the rise of WAGs
05:31 the badenbaden trip of 2006
14:15 the fashion of WAGs
18:21 the sexism & classism of WAGs
28:36 the fall of the WAG
35:30 the return of the WAG