It’s a weekday morning on Grimsby’s East Marsh estate where residents are beginning their day in the poorest part of the nation. Of course, that’s not to say everyone here is living on the poverty line but the data is striking.

The average annual income for an entire household here sits at just £22,000 a year. That’s over £10,000 less than the UK national average and almost a staggering £86,000 below London’s affluent Clapham area which has the highest in the country at just above £108,000.

For hundreds of years this port town in North East Lincolnshire on the River Humber estuary punched well above its weight.

It’s fishing industry became known around the world and at one point the town became the largest and busiest fishing port on earth. But after the industry started falling poverty came next.

And with the fish gone the town changed with Job losses, low wages and a lack of infrastructure.

Today average annual household incomes in the town’s East Marsh are the lowest of anywhere in England and Wales making it the poorest part of the country.

This is Real Britannia.

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