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Multi Level Marketing (MLM) companies have been around for a long while now. Yet their controversy seems endless, with accusations of being pyramid schemes, or operating in a cult like fashion…

It’s time we dive into the MLM industry and find out exactly what is going on…

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These companies follow a MultiLevel Marketing model, that means they often do not sell their products/services via retailers, but through a workforce of people sometimes called their “distributors”. This strategy is also often labelled as Network Marketing.

Examples of these companies are: Herbalife, Amway, ACN, Younique, LuLaRoe, Arbonne, Beachbody, doTerra, Mary Kay, Nu Skin, etc.

Although it seems ordinary on the surface, many of these companies have received a great amount of backlash, with entire communities built to oppose these companies (often labelled as the antimlm community).

The question here is: why the backlash?

In this video we dive into the industry and the reasoning behind the backlash, as well as the shady practices some MLM companies use in order to keep their distributors inside the company.

Some of these practices include the selling of a “dream” and promises of high returns, wealth, residual income, or “financial freedom” if they join, whilst simultaneously promoting many selfhelp concepts.

We also take a look at what exactly a Pyramid Scheme is, how to spot one, and whether the accusations against network marketing companies are deserved.

The pursuit of wealth and financial freedom can often be consuming – the question is who out there is choosing to exploit these desires…


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Special thanks to everyone who agreed to be interviewed and helped me out for my research on this video.

Also big thank you to @rubensalsaa (on Instagram) for helping me sort through my research and the countless clips!

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All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact me via my email in the "about" page on my channel.

SPONSORSHIP DISCLOSURE: This video was sponsored by Skillshare.

AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase
Don’t worry – I only ever promote things that have genuinely helped me.

Copyright © James Jani 2020


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Prologue 00:00
Part 1: The Pitch 03:17
Part 2: The Opportunity 6:20
Ad Break 14:06
Part 3: The Industry 15:49
Part 4: Pyramid Schemes & Cults 18:36
Part 5: Unravelling the Truth 22:37
End/Bloopers 27:47