While Lil Pump climbed the charts last year with his breakout hit “Gucci Gang,” the official video stirred up controversy after news surfaced that it was shot in a Catholic elementary school. The Archdiocese of L.A. was furious with the school for allowing Pump to shoot a video that depicted images of drugs, and the story was picked up by broadcast news outlets.
The rapper embraced the backlash on his song “Designer,” incorporating samples from the news reports. The track dropped this past December and has since raked in over 32 million Spotify streams. The producer behind the song is noted beatmaker Zaytoven, who has also worked with everyone from Migos to Nicki Minaj to Future to Travis Scott, among others.
Read more on Genius: https://genius.com/a/themakingofli...
Read all the lyrics to "Designer" on Genius: https://genius.com/Lilpumpdesigner...
CREDITS:
Executive Producer: Felicia Kelley
Creative Director: Andrew Oppeneer
Producer: Ndeye Thioubou
Director/Hogan: Justin Hogan
Shooter: Joe Marine
Production Assistant: Luis Ferra
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