Jimmy Donaldson, the person the online world knows as MrBeast, is the biggest YouTuber on the planet and with that popularity comes large sums of money. In November 2022, Forbes estimated he earned $54m (£42.5m) in a year from the platform, combining advertising revenue from videos and sponsorship deals. Since then, he has gained 60 million more subscribers on his main channel, taking his total 172 million.