I want my nice girthy soda!

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Music Courtesy of: Epidemic Sound

Select Footage Courtesy of: Getty Images

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Ok so I don’t need to tell you that prices for basically everything you buy have been climbing faster than they really should be


Sustained inflation has been a major problem in most major economies around the world for almost half a decade at this point, BUT there are other… sneakier ways that your spending power is being eroded, that get much less attention but probably do much more harm.


You might already know about shrinkflation, where instead of the goods you purchase just getting more expensive, they stay at the same price, but they get smaller.


Toblerone’s that look like this when they used to look like this, YouTube play buttons that looked like this now look like this, or the packets of Oreos that are half empty for some reason, and if you were ever wondering why you can’t get a nice girthy can of soda anymore, well shrinkflation is probably to blame.


The price tag may have stayed the same, but you are still getting less for your dollar, and you need to repeat your purchases more often, so in the end it’s the same thing as just raising prices.

The problem for companies is that people are starting to catch onto this… in some countries food items now need to be labelled with their total price as well as the price per kilogram of the products inside.

Now this video isn’t about regular inflation or even shrinkflation, it’s about shitflation, which is probably costing you a lot more than these other 2, while also hurting your health, wasting your time, and just being a massive inconvenience.