How is Tony's Chocolonely made? How does it fit with their brand story, strategy, and ethical prinicples? And how are they able to take on the big boys like Hershey's, Nestle, and Cadbury? The answers to these questions tell you A LOT about brand and product strategy as a whole.

On the Hungry Podcast this week is Author, Entrepreneur, & Brand Strategy Wizard Seth Godin. Seth is author of too many best selling books to count like "Free Prize Inside", New York Times, USA Today & Wall Street Journal bestseller, "The Dip" and "Linchpin". He's also sold multiple million dollar business... he's in the American Marketing Association's Marketing Hall of Fame...And on and on.His latest book, This Is Strategy, is an "essential guide to thinking strategically in a complex, everchanging world."https://www.sethgodin.com/



♨Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here https://hungryfeast.beehiiv.com/



ON THE MENU :
[00:00] Four Threads of Strategy: Time, Games, Empathy, Systems
[8:23] Hyatt vs Nike Logo is not Brand
[28:34] Navigating Business Currents
[31:27] Functional Foods and the Role of Story in Product Appeal
[38:53] The 3 Core Human Motivations in Strategy
[40:59] Marketing as Cultural Signaling
[42:07] Expanding Our "Circle of Us" and "Circle of Now"
[45:28] Simplicity in Strategy (The Elegant Path)
[51:43] Embracing SelfAwareness and Continuous Improvement


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►North Star: (www.northstarbc.co.uk)

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