Comparing AI to electricity, Seth Godin discusses the transformative nature of artificial intelligence and how businesses should be thinking about it related to their strategies. Seth says that business leaders should be thinking about putting more humanity into what their businesses do, not less, while AI can do many of the rote tasks that people used to do.

In the full interview (E158), Seth shares his definition of what strategy is, what people are getting right about strategy, and the systems he sees that are shaping the world. Seth goes on to discuss how leaders need to be thinking about strategy in a fastchanging, A.I. (techcentric) world. He finishes the discussion by talking about the mistakes we are making in 2024 that the people of 2074 will look back at in disbelief and he shares what fills him with a sense of optimism.

For more than thirty years, Seth Godin has been trying to “turn on lights, inspire people and teach them how to level up.” He is the author of more than 20 bestselling books, including his latest book This Is Strategy. He is an entrepreneur who, after selling one of his companies to Yahoo, became Yahoo’s vice president of direct marketing. Seth’s blog is one of the most popular in the world with more than 8,000 posts and a million readers. He is a member of the Marketing Hall of Fame.