Chrysler had emerged from bankruptcy in the 1980s and under Lee Iacocca had proven adept at staying fresh. Lee Iacocca stepped down as CEO and Chairman of Chrysler at the end of 1992, being succeeded in these posts by Robert Eaton.

Although Robert (Bob) Lutz, President of Chrysler at the time of the film, and retired in 1998, was the secondranking executive in the company. He earlier opposed the merger with Fiat that Iacocca had championed. Due to their feud, Lee Iacocca convinced the board to pass over Bob Lutz for the chairmanship of Chrysler. However, Robert Eaton and Bob Lutz did develop a strong working relationship.

In 1991, Chrysler began the process of moving its corporate headquarters from its 1925 founding location of Highland Park, Michigan, to nearby Auburn Hills. The move was complete by 1993.
This film celebrates the changes anticipated by that move and under the new leadership.

Later, Bob Lutz retired from GM as vice chairman of product development at the end of 2009.

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