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Jaguar has finally unveiled its first new car since the controversial and divisive rebrand!

And what a car it is! It’s called the Type 00 Concept, and it’s meant to preview a four door coupe that’s due to be unveiled in late 2025. However, it’s totally different to anything Jaguar has ever unveiled before.

For starters, it’s super minimalistic on both the interior and exterior. There’s an absolutely huge grille design at the front (not that it will be used to cool the engine, given that this will be an EV!), and around the back, the taillights are hidden inside some horizontal line design elements. What’s more, there’s not even a back window!

The minimalism continues on the inside, with every surface being white, smooth and simple. Bar a long brass spine that runs through the whole cabin, that’s pretty much it!

But why has Jaguar taken this direction? Well, recently Jaguar hasn’t been innovating. It was workin non a replacement for the XJ in 2019, but then it was all scrapped at the last minute! Since then, sales have been falling, fast!

Only 64,000 cars were sold in 2023. In comparison, Porsche sold 320,000 cars in the same period, while BMW sold a colossal 2.2 million cars!

But will the gamble pay off? Stick with Mat and see for yourself!