Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.



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Timestamps:

00:00 – Intro
03:31 – Childhood & Favorite Games
06:11 – Why Playing Games Matters
07:57 – Early Struggles
09:44 – Value of LikeMinded Friends
11:43 – First Programming Business
16:58 – TieUp with Nokia
20:10 – M2M Business Across India
26:31 – Starting Of Micromax
28:48 – Selling Micromax Phones
31:45 – Innovation at Micromax
35:30 – How Innovation Ideas Came
38:19 – Micromax Peak Revenue
42:17 – Importance of Advertising
44:40 – Choosing Akshay Kumar as Brand Ambassador
47:14 – Apple’s Marketing Strategy
48:43 – Price Sensitivity in India
50:24 – What Went Wrong for Micromax
58:52 – Thoughts on B2B Business
1:00:05 – Why Hunger is Key To Success
1:05:59 – Raj on Belief System
1:08:01 New Electronics Business
1:15:35 – AI Venture
1:20:06 – Questions to Ask for Success
1:21:29 – Meeting Asin
1:26:00 – Closing Thoughts
1:26:20 – Outro



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In today’s episode of Figuring Out, we have Rahul Sharma in conversation with Raj Shamani. Rahul is the cofounder of one of India’s iconic brands, Micromax. This brand revolutionized the market by introducing India’s first phone with a 30day battery life, dual SIM functionality, and affordable phones designed exclusively for girls. This episode delves into how Micromax scaled from zero to ₹12,000 crores in just five years, along with Rahul’s unique thought process behind it.

We explored his childhood, the habits and mindset he cultivated from a young age, and how he started a business without any prior job experience. Rahul shared how he and his cofounders initially ventured into the Micromax software business and eventually expanded their sales network across PAN India. We also discussed the fascinating stories behind launching phones with a 30day battery life, dual SIM features, and budgetfriendly models tailored for girls. We also talked about how to assess the potential scope of a product, define a clear vision, set actionable goals, and the factors that distinguish successful entrepreneurs from others.

Towards the end, Rahul opened up about his source of motivation for creating new products even after achieving so much, what went wrong with Micromax leading to its reduced presence in the market, his love story, how he met his wife and Akshay Kumar’s role in it. We wrapped up the conversation by discussing personal branding and Rahul’s insights on the next big milliondollar opportunities in India. To keep watching such insightful episodes, subscribe to our channel now!

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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.