Generative AI is disrupting marketing everywhere. To drive growth, marketers must innovate across the campaign lifecycle. Learn how Trailblazers are transforming their business with Data + AI + CRM.

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Chapters:

0:00 Introduction
3:00 Every company needs an AI Strategy
7:09 AI Is only as good as your Data
11:35 Inside Marketing Labs Generative AI Demo
17:50 Build campaigns in a whole new way
18:50 Segment Intelligence for Data Cloud Demo
22:39 Typeface Partnership in Marketing Cloud Demo
25:19 Introducing Journey ReMapping in Marketing Cloud
26:12 Journey ReMapping in Marketing Cloud Demo
28:39 How WilliamsSonoma, Inc. Uses Salesforce
33:11 WilliamsSonoma, Inc. Personalized Customer Journey Demo
42:05 Trailblazer interview with Tasha Rucker
48:40 Three takeaways from the keynote

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About Salesforce: Salesforce is the customer company, helping businesses of every size and industry put the customer at the center since 1999. Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform. Guided by core values and driven by a global community of Trailblazers transforming careers, companies and communities, Salesforce is more than a business — it’s a platform for change. Learn more at www.salesforce.com.