In the second of two episodes looking at New Zealand from Australia, Duncan Greive speaks to Paul McIntyre – founder and publisher at Mi3 – and one of the most credentialed journalists on advertising, tech and media in this part of the world. He wrote a story in late October (https://www.mi3.com.au/13112024/we...)  which detailed the perverse incentives of the move to socalled "principal media", and how Australia's media looked at New Zealand as a cautionary tale to be avoided. We go deep into those topics and the tensions between content companies and big tech to try and get a deeper understanding of what has happened to advertising in recent years.





Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)