Rashi Narang, Founder & CEO of Heads Up For Tails (HUFT), chats with Sakshi Chopra, Managing Director, Peak XV, about building a business and creating categories from scratch. Rashi talks about the challenges of the founder’s journey, the art of building resilience as a founder, and the things you can do to make the brand authentically yours. This session was recorded during Spark 02 in February 2023.

02:50 Transforming your love and passion into a business
04:36 Seeing every challenge as an opportunity
06:56 Making design choices driven by customer feedback
10:23 Becoming a category creator to fulfill the customers’ needs
13:50 Grooming the petgrooming market to expand & scale up
17:41 Living your mission and vision day in day out
20:57 Let authenticity rule your brand’s story
24:32 Hiring for unconventional job roles
30:32 Raising funds is responsibility plus commitment
36:14 Keeping the customer at the center of it all
41:03 The art of evolving and letting go as a founder
50:24 When you are ahead of the market just stay put
52:40 Prioritizing yourself and learning to say no