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What is industry standard loudness and how do we achieve it?

As you might know by now simply turning everything up in your mix does not make your masters louder. Not only will it not make your masters louder but it can also cause distortion and compromised transients or dynamics.

Simply cranking your limiter won't solve your problem either.

So what is the secret to loudness?

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#loudness #crestfactor #LUFS #RMS #truepeak #clipping #audiotips #gabrielcostagomes #thatcostasound

0:00 Intro
2:30 True Peak, RMS, LUFS
Free Youlean Meter: https://youlean.co/youleanloudnessm...
4:48 Loudness Penalty https://www.loudnesspenalty.com
5:11 Industry Standard Loudness
6:14 Metering
12:55 Crest Factor
13:34 Density
14:22 Mixing Fundamentals (Balance, Gain Stage, Compression)
15:22 Saturation (Soft Clipping/ Hard Clipping)
16:46 Perceived Loudness (Midrange)
17:33 Free Soft Clipper: https://www.vennaudio.com/freeclip/
19:59 Outro