In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down stepbystep, sharing actionable tips for seamless team collaboration and datadriven success.

We’ll see you in The PPC Den!

Highlights ​​

0:00 Introduction
1:00 Small talk: gifts in Japan and China
4:22 Assembling a killer PPC team
9:02 Navigating conflicting objectives in PPC
11:35 Steps to get your team aligned
14:00 Mastering brand analytics and search query performance
18:00 realworld success stories
24:00 Future trends in PPC game
34:00 Role of technology in scaling efforts
36:00 Documenting processes for team efficiency
40:00 Strategies for team collaboration
42:00 Benefits of SOP documentation
50:00 Closing thoughts

Resources & Links

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Host and Executive Producer: Michael Erickson Facchin
Guest CoHost: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno