Peter McKinnon pursued YouTube fulltime when he only had 800 subscribers and made $0.55 cents on the platform. For contrast, other creators like Graham Stephan quit his full time job when he made $1,000,000 from YouTube and Mark Rober quit his job after he had 10 million subscribers.

Today, McKinnon has over 5.5 million subscribers, films cinematic videos like The Bucket Shot, and created some of the highest quality (and best selling) merch with his Nomatic backpack, PolarPro Signature Edition II camera lens, and now his Camera Tool which he spent 18 months perfecting.

Together with Spacestation and business partners Sean Holladay and Shaun “Shonduras” McBride, he’s built a beloved brand without ever feeling like he sold out.

In this interview, Peter and I talk about everything form his bromance with Casey Neistat, competing with the king of TikTok magic, Zach King, and how he single handedly reinvented photography content on YouTube.

Special thanks to Stir for sponsoring today's video. Stir is a financial tool for collaborating, splitting revenue, money management and metrics—all in one place. For more info: https://usestir.com/youshaei

Timestamps:
00:00 01:03: Intro
01:0402:52 Finding the right jobs as a creator
02:53 04:20 When to leave your job
04:21 06:29 What Peter Learned From Casey Neistat
06:3007:38 Asking bigger creators to collab
07:39 09:25 Tips for better brand deals
09:2610:54 Peter's thoughts on Zach King
10:5511:52 Competing in a saturated genre
11:53 13:06 Peter's sound effects
13:07 14:16 Thank You Stir
14:1716:10 How to keep improving
16:1116:25 Outro

#petermckinnon #mckinnon #photography #camera #creator #caseyneistat #casey #zachking #shonduras #youtube #videography #merch #youtuber #grahamstephan #magic #forbes #petermckinnonforbes

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CREATOR TOOLS:
► Notion: https://bit.ly/3KwpLU0
OpusClip: https://bit.ly/3sNXpjQ(my favorite tool to organize & brainstorm new content ideas)


GEAR: I've scoured Amazon to test the best gear to get cinema quality on a shoestring budget...

► Microphone: https://amzn.to/2ULckY7 (best deal ever)
► Lights: https://amzn.to/2YzwaGX (lasted me 3 years and counting!)
► Tripod: https://amzn.to/2YxiHQ1 (solid and sturdy)
► Camera: https://amzn.to/30HvSAD (great value for a 4K camera)
► Backdrop: https://amzn.to/3hrV7N9 (tons of great colors)
► Backdrop Mount: https://amzn.to/37uDurg
► More recommendations on my Amazon store: www.amazon.com/shop/youshaei

If you buy and have any questions on set up, feel free to comment or DM me.


CREATED BY:

Jon Youshaei, Forbes 30 Under 30 who worked at Instagram and YouTube for past 8 years.

DM @Youshaei on Instagram to say hey