⚽ From Ronaldo and Messi to Federer and Nadal, LVMH is sneaking its way into the biggest sports arenas. They’ve signed a historic deal with Formula 1, played a key role at the Paris Olympics, and are even eyeing Paris FC! Discover how Bernard Arnault, “The Wolf in Cashmere,” is transforming both luxury and sports with one bold move after another.

⏱ Timestamps
00:00 A New Brand On The Block
02:00 The Story of Louis Vuitton
05:16 Why LVMH Is Taking Over Sports
07:43 The Rise of Athlete Brands
09:24 The Future?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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