Known for her offbeat laugh and womenfocused content, TikTok creator Drew Afualo earned an estimated $2.9 million last year from a mix of brand deals and her two podcasts: The Comment Section, a weekly show on which guests like actor Rainn Wilson and singersongwriter Kehlani talk about how to deal with internet hate, and Two Idiot Girls, where she and her sister, Deison, share embarrassing stories and funny life experiences. With a 9 million–strong audience consisting mostly of women under 35, Afualo’s social platforms appeal to sponsors like Elf Cosmetics and the NBA. In April 2023, she signed a twoyear deal with Spotify, which Forbes estimates earns her $450,000 a year. Fresh off the success of LOUD, her bestselling memoir, Afualo is setting her focus on mainstream media. “Traditional Hollywood now must be a lot more open to the idea of including internet people,” she says. “TV and movies—that’s my new venture.”

0:00 Introducing Drew Afualo
2:21 First Viral Moment
6:46 Leveraging The Brand Into A MultimillionDollar Career
9:49 From TikTok Videos To A Bestselling Book
13:15 Podcasts And Spotify Deals
14:59 How Afualo Built Her Team
16:49 How Afualo Makes Money
17:24 What's Next For Afualo
18:51 Predictions For The Creator Industry

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