Ever heard of Kalundborg? This tiny Danish town of 16,558 people holds the key to one of the most fascinating economic stories of our time. Home to Novo Nordisk, the pharmaceutical giant behind those viral weightloss drugs, this small settlement is singlehandedly powering Denmark's entire economy!
But there's a catch – this success story might be too good to be true. With Novo Nordisk now worth more than all other Danish companies combined, economists are raising red flags. Could this be Denmark's "Nokia moment"?
From medieval trading post to Europe's pharmaceutical powerhouse, we'll show you how one small town's success could be Denmark's biggest blessing... or its greatest risk.
Ready to discover the town that's too big to fail? Hit play!