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Corporate Social Responsibility Part 1 - Scope of CSR Advantages of CSR and Examples (Mgt 38)

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Corporate Social Responsibility refers to the strategies designed to ensure ethical operations by an organization.

Corporate Social Responsibility improves the quality of life of the workforce, community, and society and thus contributes towards economic development.

Scope of CSR

1. Environment

Protection of the environment by controlling water, air, and noise pollution

1. Energy

Rational usage of energy and taking steps to avoid waste

1. Fair Business Practices

Protect consumers from unethical practices

1. Human Resources

Support for attracting, hiring, retaining, and motivating talent

1. Social Service

Promote social service and social welfare

Advantages of CSR

High employee satisfaction
Customer satisfaction and customer loyalty
Positive brand image
More business opportunities
Longterm continuity of the organization

CSR India Statistics

The Companies Act 2013 states that a company with

Rs 5 crore or more of net profit
Rs 1,000 crore or more turnover
Rs 500 crore or more of net worth

Will have to spend a minimum of 2% of the net profit that they have generated in the last three years on CSR activities.

Corporate Social Responsibility Example

1. Project Nanhi Kali – Mahindra & Mahindra
2. Project MANSI– Tata Steel

Recent CSR Activities

1. Happy Move by Hyundai Motor India Ltd
2. YouthSpark by Microsoft

This video is on Corporate Social Responsibility Part 1 and it has the following subtopics.

Time Stamps
0:00 What is Corporate Social Responsibility?
00:33 Scope of CSR
01:38 Advantages of CSR
02:49 CSR India Statistics
03:21 Corporate Social Responsibility Example
04:44 Recent CSR Activities

posted by riveriscefj