Do you love crafts and making things with your hands? Have you ever thought about turning that into a business? Today we’re talking with the founder of Blk Sunflower, a handcrafted candle business that’s blossomed in its first 2 years.

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Jazmin Richards started making candles as a stressreliever from her day job, and so she could burn clean candles that wouldn’t bother her son’s asthma. She took her handmade candles to a local holiday market in late 2019. When COVID shut her son’s school in early 2020, she took the leap on her candle making business and Blk Sunflower was born.

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Jazmin didn’t have extra money laying around for starting a candle business. Other than the candle making supplies, she only spent about $100 on Instagram ads when she first took Blk Sunflower fulltime. We’ll find out how she stretched her investment to get the best returns, and where to focus your initial budget to see the most growth.

Today, Blk Sunflower pours at least 200 candles every week, and has been featured in magazines like People, Cosmopolitan, and Elle. We’ll hear how she’s gotten such bigtime press without spending tons on advertising, what marketing strategies have driven her early growth, and other candle business tips to help you hit the ground running.

Resources:
https://bit.ly/4d9pww2  Start or Grow Your Business with UpFlip Academy
https://www.blksunflower.com/ Find Out More About Jazmin's Candle Business

Timestamps:
0:00 Intro
0:52 Starting From Scratch
1:43 Doubling Your Revenue
2:53 How To Cut Costs
4:59 The Necessary Equipment
6:34 Keeping Profit Margins High
7:39 The Importance of a Website
9:25 Creating a Masterpiece
11:25 The Secret To Sales
12:26 Why Your Income May Fluctuate
14:08 The Key to Social Media
15:00 How To Capture Customers
16:05 The Product Process
18:02 System and Processes
19:45 Creating an EyeCatching Product
22:07 What Makes a Product Popular
23:28 Getting Featured in Major Media Publications
24:36 Getting a Good Publicist
26:14 Instagram Secrets
27:51 Designing The Perfect Brand
29:44 How To Cope With Struggles
30:31 Expanding The Business
31:49 How To Keep Customers Coming Back
34:34 The Life of an Entrepreneur
36:44 Unique Advice To All

#candlebusiness #candlemakingbusiness #candlemaking