The 1960s was a decade of transformation—from the Civil Rights Movement and space race to shifting social norms. However, one more subtle change sweepingly impacted American life: the rise of modern advertising. Fueled by Madison Avenue’s bold new approaches, advertising became an art form, a science, and a cultural force that shaped how Americans saw themselves, their desires, and their place in the world. Let’s take a closer look at how this revolutionary period in advertising changed American culture in lasting ways.

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