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Today we're looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000's, drastically watered down their iconic ad campaigns to try and appear more relatable to young people.

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Music
By Your Side David Luong
HappyGoLively Laurie Johnson
Cool Vibes Kevin Macleod
Corduroy and Cheese Piotr Pacyna
Covert Affair Kevin Macleod
Film Noire Kevin Macleod
Curious Notion Terry DevineKing
Today's Diary Chiro
And Now This Felipe Adorno Vassao

0:00 Intro
2:10 5 Gum Ads
4:46 The Success of 5
5:30 The Fall of the Gum Industry
6:56 Changing 5's Image
8:00 The Rebrand
9:57 5 Truth or Dare
11:42 The "No Regrets" Campaign
13:25 Marketing Mayhem
14:09 Pandering to Gamers
15:07 Respawn Gum
18:12 5's Current State